Thursday, July 17, 2008

silly question...

To be a successful communication designer, do you need to know what is happening in the world around you?

Well, um...yes! As the world becomes even more interconnected, it becomes increasingly important to be aware not only of world news and events, but also of the different cultures that are part of our global economy. As Bruce Mau puts it, design is invisible, and has become second-nature to us. Everything is designed. As communication designers, our reach in the world is boundless. Having a firm grasp on global news, economics, and cultures doesn't only enrich our designs, it provides us with the opportunity to do a whole lot of good for our global community.

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