I love the redesign. The red's richer, the sail looks less like an armadillo, and the type and white tattoo-y stuff around the sail is just so hip. Strangely enough, the redesign actually seems cleaner than the old version, even with the starburst, banners, and swashes. Maybe nasty Ex will actually draw in a younger, cooler market! Their site's been revamped, too--unfortunately, it seems they've only got the Quebec version up, and it's all in French.What do you think? (I'd still never touch the stuff, but I'm not in their target market)
[image source: before: http://www.timinganddelivery.com/wp-content/uploads/2007/10/me.gif
after: http://www.molsonexport.com/index.aspx]
2 comments:
It seems as though they are one or two redesigns away from Captain Morgan territory... :P
But I agree - I really like the new look as well - they were definitely needing an update. But it's interesting to see how modern they went - It almost doesn't look like beer anymore.
You're right, it's sort of getting away from the whole beer thing...but it works because the sail and the red are so distinctively Ex.
And I should have mentioned that the redesign isn't actually the label; the new label is very close to the redesign I have up there but the type is much closer to the old label. They've also shortened "Molson Export" to "Molson Ex".
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