
This theme, that architecture and external design should be created to compliment and flow with surrounding elements, has clearly played a huge part in the creation of The Roc, and it's been the central theme of one of my favourite designers, the prolific Frank Lloyd Wright. Wright was a major figure in the movement of organic architecture, this idea that the design should be completely harmonious with its natural surroundings. Perhaps the most well-known example of this is Fallingwater, a residence Wright designed for a family in Pennsylvania.

Theorist David Pearson created a set of rules for designing to organic architecture, and I think they're certainly relevant to everything we're doing as graphic designers, organic or not.
"Let the design
-be inspired by nature and be sustainable, healthy, conserving, and diverse.
-unfold, like an organism, from the seed within.
-exist in the "continuous present" and "begin again and again".
-follow the flows and be flexible and adaptable.
-satisfy social, physical, and spiritual needs.
-"grow out of the site" and be unique.
-celebrate the spirit of youth, play and surprise.
-express the rhythm of music and the power of dance."
Essentially, every element should relate to the others, reflecting the relationships present in nature. Sound familiar?
[image source: http://www.facebook.com/photo.php?pid=3675&id=1048985333#pid=3675
http://en.wikipedia.org/wiki/Frank_Lloyd_Wright]